The Digital Content Specialist is responsible for developing, monitoring and maintaining digital content (primarily social media and email marketing) for Rice’s Development and Alumni Relations division. This includes working with in-house writers, designers and web staff to produce visually striking and user-friendly digital content. The Digital Content Specialist will manage website content in a content management system, monitor social channels and engage with and answer questions from alumni online, and collaborate with division partners and creative staff to execute multichannel digital marketing campaigns. The Digital Content Specialist also will consistently gather and monitor metrics to identify trends, make recommendations, and devise digital marketing strategies. Day-to-day responsibilities of the Digital Content Specialist will be focused on building, testing and executing major organic and paid social media marketing campaigns efficiently and expertly, supporting a wide range of high-volume messages. The position will also support marketing and communications team members in executing new and existing messaging strategies.