The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and web channels. Central to this role is dedicated ownership of high-volume, technically complex Annual Giving email campaigns, which demand a high degree of precision, strategic thinking, and technical proficiency. The position requires ongoing collaboration with writers, designers, web staff, and division partners to plan and execute integrated, multichannel digital marketing campaigns, including visually striking, mobile-optimized email communications. This includes segmenting, testing, sending, and tracking emails through the university's CRM (powered by Blackbaud). Beyond email, this role contributes to the development and maintenance of engaging web content within a content management system. The Digital Content Specialist consistently analyzes performance metrics to identify trends, inform strategy, and drive continuous improvement across digital communications. This position also plays a supportive role in the broader marketing and communications team, contributing to the development and execution of both new and established messaging initiatives.